My Services

How I can help you…

My goal is to help you uncover hidden profits in your business.

To do this, I’ll work with you to create a marketing system that generates new leads and customers. I bring fresh eyes to your marketing, to help you find new opportunities to grow your revenues. Then, I write copy that connects with the hearts and minds of your prospects, and moves them to action. 

And it all starts with my two-step research process. 

My first step is to understand your business, your market and prospects, current customers, and the marketing you’ve done so far. 

This information comes from your Discovery questionnaire. With this information, we’ll develop messaging that connects with your audience. It also ensures that we use the best medium and system to get this message to them. 

This first step also allows us to develop ideas that can boost your results. For example, we could…

• Tweak messages for different segments of your list…
• Create a downsell, upsell, cross sell, or all three…
• Develop strategies to help you get the most out of your special reports, content, and social media…
• Or use a new format for your cart page.

Whatever it is, I’ll work with you to develop strategies to increase sales and conversions. 

My second step is to understand everything I possibly can about your product or service. And that takes more research. 

Research is where I find new, compelling ideas. And new ideas grab your readers’ attention. 

Just as important, fresh ideas keep your readers interested and entertained. I also use them to address objections your readers might have. All of this is key to getting your readers to take action. 

So, research, ideas, and strategies come first. Then, I write. Your writing projects could include: 

• Landing pages
• Long Copy Sales Letters, back-end and front-end
• Video Sales Letters
• Lift notes
• Email autoresponders
• Banner, text, and Facebook ads
• Opt-in forms
• Thank you pages
• Advertorials 
• Case studies
• Special reports  and other content

And here are two more things I can help you with…

• Converting online sales letters (both VSL and HTML formats) to Direct Mail promotions… or writing direct mail pieces from the beginning… and
• I also have experience ghostwriting books (one co-authored with Dan Kennedy). Ask me for details!

So what kind of projects have I done so far?

• Webinar campaigns…
• Back-end campaigns for high-end information services…
• Acquisition campaigns in alternative health and financial publishing…
• Campaigns to promote books…
• Back-end campaigns to promote natural beauty products and supplements…
• Campaigns to nurture new customers…
• And converting successful online campaigns to direct mail pieces, including magalogs and bookalogs. 

By the way, when it comes to copy, I welcome your comments and crits. 

After all, the stronger we can make the funnel AND copy, the better your results will be. 

Bottom line…

You get a marketing system that attracts new leads, increases sales, and keeps your customers happy. And this means more revenues for you.