Frequently Asked Questions

What is your background in copywriting?
I started writing copy when I worked as a fundraiser for the Faculty of Engineering at a local university. When you’re asking someone for their hard-earned money, your message has to be bang-on. So I took it upon myself to learn copywriting on the side while I continued working full time.

I took AWAI’s Accelerated Copywriting program, and I was hooked. As time went on, I had opportunities to work with, and be trained by, some of the best writers in the business, including Dan Kennedy and Clayton Makepeace. I continued learning and working for clients, while also using my skills on the job.

Then, in late 2016, Clayton Makepeace put out a call for writers to work with him at financial publisher, Weiss Research. I applied, and in January 2017, I was on my way to Florida to my new copywriting position.

I worked with Clayton and a team of writers and marketers to plan and write nearly every type of direct response project, including acquisition and back-end campaigns, customer retention programs, lead generation efforts, and more. I enjoyed this opportunity until late 2017, when the company’s owner decided to sell most of the business. I’ve been a freelance writer and marketing strategist ever since.

So what types of copy have you written?
Just about everything including, advertorials, landing pages, front-end and back-end sales letters in HTML and video formats, cart pages, upsell and downsell pages, pop-up copy, Facebook and banner ads, lift notes, email series, thank-you pages, customer retention copy, and every type of content, from special reports to ghostwriting books.

In addition, I also convert successful online promotions to direct mail pieces such as magalogs and bookalogs.

How about direct response and planning campaigns? What experience do you have here?
I was fortunate to work on the “inside” of a direct response company at Weiss Research. This gave me hands-on experience in almost every type of campaign, from generating new leads to retaining customers.

To acquire new leads, I worked with a team to plan and create advertorials, landing pages, and free content. I also wrote several email series and content to nurture leads.

I helped plan and write front-end acquisition campaigns, including long-form sales pages in video and html formats, cart pages, upsell and downsell pages, banner ads, pop-up copy, lift notes, thank-you pages, and on-boarding copy.

I also worked with list experts to convert successful online copy to direct mail promotions, from bookalogs to magalogs.

When working as a team member for back-end launches, I wrote emails, webinars, video sales letters, cart pages, upsell and downsell pages, as well as supporting email copy for new customers.

Finally, I’ve planned on-boarding campaigns designed to keep customers happy, so they’ll stay with you over the long run.

Do you have experience in my field?

If your company is in the information marketing arena, my answer is, “Most likely, yes!”

Today, I focus on alternative health and supplement providers. However, I’ve written for financial publishers, business opportunity companies, as well as companies ranging from HVAC contractors to financial advisors.

In spite of their differences, all of these companies have two important things in common:

  • They use content and direct response to attract customers…
  • And they sell information as a service, often with related products,such as supplements.

In the day of free information on the internet, it takes special know-how to market your expertise as a paid service and to also sell related products. I bring that knowledge and experience to every project I work on.

What kinds of projects do you handle?

As you’ve likely read, my experience covers the full gamut of direct response projects, from planning and creating campaigns, to creating content for customer retention.

Sometimes, the best course of action is to simply tweak existing copy or to add one or two elements to a current campaign. And sometimes, it’s a combination of tweaking and building new campaigns. It all depends on what you need. Which leads me right into the next question…

Do you offer consulting services?
Yes! And you get a first round of consulting in the Project Roadmap I’ll create for you before we start working on a project. I develop this Roadmap using your answers to my Discovery Questions (which you can answer by email or in a Zoom call with me). And you can bet, this Roadmap will give you fresh ideas for generating new leads and customers before we even start the project. It also ensures you get a project that delivers your top priorities, based on your budget.

Once we start the project, the rubber hits the road.Together, we’ll develop new ways to find and keep customers, using both new strategies and tweaks to your current marketing. And this service comes with any project we do together.

I also offer traditional consulting services including copy critiques or training your staff in writing sales copy. It all depends on what you need. And by the way, I will suggest other experts if you need them. I want to make sure you get the job done right, no matter what.

So what does it cost to hire you for a project?

That depends. I like to start any project with a plan for fulfilling your top marketing priorities. If your budget doesn’t cover the entire plan, we can pick priorities to fit it, and then expand the project as your revenues grow.

That way, you get the most important strategies done, along with quality copy, right from the beginning. Then, we can scale the project over time.

Also, I often work with performance-based pay, such as royalties or bonus payments. This helps keep fees reasonable. More importantly, it assures you that I’m doing my best work to get a high return on your investment.

Who are your clients and what do they say about your copy and your counsel?

I have a client list and a testimonial page for you to review.

How long will it take you to write my copy?
Again, that depends on your project. It also depends on your industry. For example, researching and writing a long-form sales letter in alternative health, along with collateral copy such as a cart page and lift notes, can take three months. In other industries, it may only take six weeks.

I give approximate time estimates in your Project Roadmap, which you can review before we draft an agreement. That way, our agreement will have clear start and finish times.

What happens if we want you to revise copy?
Revising copy is part of any project. And our agreement will list revision terms. However, my writing methods often reduce the number of revisions needed.

For example, when it comes to long form sales letters, you approve the headline(s) and lead(s) first. Then, you approve a detailed outline. That way, you’ll feel comfortable with the direction and tone of the letter well before I write the first draft.

And when I say “first draft”, I mean it. I welcome your comments on any copy I write, because that’s how we’ll ensure that your promotions convert.

To tie this all up…

I know I’ve just given you a lot of information. And it all came from me. So I encourage you to look through my samples, to see my writing.

And I’d also like to give you another viewpoint. This is from Dan Kennedy, marketing strategist, founder of GKIC and author of the popular No B.S. book series:

“Chris Allsop was a member of a team of copywriters assisting me with research and copy critique, on a very complex project for a major client in the direct marketing industry. Her observations were insightful, analysis provocative. Being able to identify what ‘rings right’ in copy – and what doesn’t – is very valuable, and Chris has a good ear.”

Now, I’d like to help you grow your company… and your revenues. And we can start with a get-to-know you phone call. It’s free and there’s no obligation.

You can arrange a time to talk with me by sending an email to I’ll get back to you within the next business day.

Thanks for taking time to look through my website. . I look forward to working with you.


Chris Allsop
Proven Systems Marketing Inc.

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I’d like to help you grow your company… and your revenues.

You can arrange a time to talk with me by sending an email or filling out the form.

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