In addition, I also convert successful online promotions to direct mail pieces such as magalogs and bookalogs.

To acquire new leads, I worked with a team to plan and create advertorials, landing pages, and free content. I also wrote several email series and content to nurture leads.

I helped plan and write front-end acquisition campaigns, including long-form sales pages in video and html formats, cart pages, upsell and downsell pages, banner ads, pop-up copy, lift notes, thank-you pages, and on-boarding copy.

I also worked with list experts to convert successful online copy to direct mail promotions, from bookalogs to magalogs.

When working as a team member for back-end launches, I wrote emails, webinars, video sales letters, cart pages, upsell and downsell pages, as well as supporting email copy for new customers.

Finally, I’ve planned on-boarding campaigns designed to keep customers happy, so they’ll stay with you over the long run.

If your company is in the information marketing arena, my answer is, “Most likely, yes!”

Today, I focus on alternative health and supplement providers. However, I’ve written for financial publishers, business opportunity companies, as well as companies ranging from HVAC contractors to financial advisors.

In spite of their differences, all of these companies have two important things in common:

• They use content and direct response to attract customers…
• And they sell information as a service, often with related products,such as supplements.

In the day of free information on the internet, it takes special know-how to market your expertise as a paid service and to also sell related products. I bring that knowledge and experience to every project I work on.

As you’ve likely read, my experience covers the full gamut of direct response projects, from planning and creating campaigns, to creating content for customer retention.

Sometimes, the best course of action is to simply tweak existing copy or to add one or two elements to a current campaign. And sometimes, it’s a combination of tweaking and building new campaigns. It all depends on what you need. Which leads me right into the next question…

Once we start the project, the rubber hits the road.Together, we’ll develop new ways to find and keep customers, using both new strategies and tweaks to your current marketing. And this service comes with any project we do together.

I also offer traditional consulting services including copy critiques or training your staff in writing sales copy. It all depends on what you need. And by the way, I will suggest other experts if you need them. I want to make sure you get the job done right, no matter what.

That depends. I like to start any project with a plan for fulfilling your top marketing priorities. If your budget doesn’t cover the entire plan, we can pick priorities to fit it, and then expand the project as your revenues grow.

That way, you get the most important strategies done, along with quality copy, right from the beginning. Then, we can scale the project over time.

Also, I often work with performance-based pay, such as royalties or bonus payments. This helps keep fees reasonable. More importantly, it assures you that I’m doing my best work to get a high return on your investment.

I have a client list and a testimonial page for you to review.

I give approximate time estimates in your Project Roadmap, which you can review before we draft an agreement. That way, our agreement will have clear start and finish times.

For example, when it comes to long form sales letters, you approve the headline(s) and lead(s) first. Then, you approve a detailed outline. That way, you’ll feel comfortable with the direction and tone of the letter well before I write the first draft.

And when I say “first draft”, I mean it. I welcome your comments on any copy I write, because that’s how we’ll ensure that your promotions convert.